Sample Chapter: The Entrepreneurs

Clare Winterbottom huddled in a room with 14 unhappy Wheatley employees to discuss their options. To launch a dieset company from the ground up – the business these men knew best – would take at least a year, and be a costly undertaking. The die set industry, then as now, had expensive barriers to entry, due to the high cost of machinery.

Wouldn’t it be easier to buy an existing die set manufacturer, lease new equipment, and rebuild its reputation and product line?

“We purposely avoided starting a company from scratch,” said Winterbottom. “It’s too difficult, and it takes too long.”

“Buying a company, you’re in business from day one; there’s inventory on the floor, there’s a list of customers to service, and all the government requirements – provincial & federal rules and regulations – are all in place within the corporation, as opposed to starting up and making application for all kinds of permits. The process would have easily taken a year.” Read More>

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